That "Hot Lead" Will Be Stone Cold in 10 Minutes. Here's Why.
A new, qualified lead hits your inbox. It's a perfect fit.
You're excited... but you're also in the middle of focused work. You think, "This is great! I'll just finish this task and call them right after lunch."
After lunch becomes end of day. End of day becomes tomorrow morning.
By the time you finally call them 24 hours later, the magic is gone. They're busy, they've lost that initial "pain" that made them fill out your form, or worse: they've already spoken to your competitor.
As a solopreneur, your "inbox" is where leads go to die. A "to-do list" has no urgency. You're treating a five-alarm fire like a piece of mail.
Your "Fair" System Is Failing You
When you're a team-of-one, you have a "fair" system by default. You think, "I'll get to all my leads when I have time."
This is the exact same broken logic that fails in large sales teams. In big companies, I see managers "fairly" distribute leads in a round-robin. The problem? If a rep is at lunch or out of office, that hot lead sits. It collects dust.
I've seen leads that are weeks old that have never been contacted.
Here's the catastrophe: The "10-Day Sales Cycle." I've found that for many businesses, a deal closes within 10 days of the first touch. By letting a lead sit for even one day, you are not just "falling behind"—you are actively losing the deal.
You need a new system. You need to create urgency and competition, even if it's just with yourself.
The "High-Urgency" System
This is Component 4 of my KYSS (Keep Your Sales Simple) philosophy. You must have a system that guarantees immediate action on your hottest leads.
You must move from a "push" system (leads piling up in your inbox) to a "pull" system (you only grab a lead when you have the 10 minutes to act on it right now).
In my 15-minute e-book, KYSS: Keep Your Sales Simple, I give you the full playbook for this.
I tell the story of how I replaced a "fair" lead-gen system with my "Daily Grab Bag" method, and how it instantly created a high-performance culture.
I'll give you the "10-Minute Rule," a non-negotiable standard for you and any future hire that will triple your contact rate.
I'll show you how to build this "pull" system as a solopreneur to manage your time and ensure you only work on leads when you are 100% available to win them.
This blog post is the "why." The e-book gives you the "how."
Build Your Full System
This "High-Urgency" system is just Component 4 of my 6-part "KYSS" framework.
I've compiled the entire "no-BS" framework into a 15-minute manual. It's the full, actionable playbook designed to help you build a complete sales machine—from simplifying your product to the 5 metrics that actually matter.
[Click here to get your copy of the KYSS e-book and build your system today.]
Need More Than a Manual? Get Your Team.
The KYSS e-book is the "what"—the complete, actionable manual.
But what happens when you have a question about your specific business? Who reviews your sales call? Who helps you apply the system?
That's why I built the Selling Pens Community. It's the sales team for the team-of-one.
It's a private, professional workshop where you can get real feedback and stop guessing.
Join as a Community Member for peer-to-peer feedback and our monthly live group coaching call.
Join as a Pro Member for direct, 1-on-1 access to me. I'll personally review your sales calls, your scripts, and your process.
[Click here to see the community options and join your new team.]
