The "One-Stop-Shop" Trap: Why Offering More Is Costing You Sales
As a solopreneur, you are the entire business. You're the CEO, the marketer, and the entire sales team.
It's only natural to want to be the "one-stop-shop."
You want to show a prospect all the amazing things you can do. The web designer offers "logos, branding, SEO, copywriting, and social media management." The business coach offers "life coaching, executive coaching, sales training, and productivity workshops."
The logic seems simple: more options = more value.
The problem? It's not true.
The "A La Carte" Menu That Kills Deals
In my 15 years of building sales systems, this is the #1 mistake I see: You're causing "paralysis by analysis."
When a potential client lands on your services page, are they met with a clear path to their solution? Or are they met with a confusing "parts catalog" of 20 different things you can do?
A confused mind always says no.
They don't want to become an expert in your field just to figure out what to buy. They don't want 50 options. They want one expert recommendation.
Are You Selling the "Parts" or the "Solution"?
Take a hard look at your services right now.
Are you selling "social media graphics" and "logo design" (the parts), or are you selling "a complete, professional brand" (the solution)?
Are you selling "discovery calls" and "hourly sessions" (the parts), or are you selling "a 3-month business transformation" (the solution)?
When you force your prospect to assemble the solution themselves, you've already lost the sale. Your job is to be the expert who hands them the finished package.
How to Fix It (The Simple Way)
This is the very first and most critical component of my KYSS (Keep Your Sales Simple) philosophy.
You must simplify your product offering. You need to stop selling "everything" and start selling one thing.
In my 15-minute e-book, KYSS: Keep Your Sales Simple, this is the very first component we build.
I tell the full story of a catering company that increased its bookings by 65% overnight—not by hiring or spending more, but by using a simple 3-question framework to simplify their complex menu.
I give you my "Car Dealership Principle," a simple mental model to help you find your "one thing" and build simple, irresistible packages.
This blog post is the "why." The e-book gives you the "how."
Build Your Full System
This "One-Stop-Shop" problem is just Component 1 of my 6-part "KYSS" system.
I've compiled the entire "no-BS" framework into a 15-minute manual. It's the full, actionable playbook designed to help you build a complete sales machine—from your playbook to your lead-gen to the 5 metrics that actually matter.
[Click here to get your copy of the KYSS e-book and build your system today.]
